Start with the job your website must do
Choose the main action you want a visitor to take: request a quote, book a call, buy a product or apply for a course. Write that goal in one sentence.
Know who you are talking to
Describe your ideal customer, what they need and the questions they ask before choosing a provider.
Gather the essentials
Collect your logo, brand colours, service information, real project images and contact details. Only supply assets you own or have permission to use.
Agree the practical details
List required pages, features, deadline and budget. Confirm who writes content, who owns accounts and what maintenance is included.